Kosmet Med 2014 (35): 22 – 26

Controversies in aesthetic medicine
1. The Frame Conditions: society and identity of the aesthetic working doctor

Dirk Brandl und Volker Schrader
Keywords: aesthetic medicine, medical philosophy, identity and aesthetics, social relevance aesthetics

In Europe, aesthetic medicine has only low social acceptance, although patient numbers are increasing. The result of the low level of social standing, which is caused by conservative members of the medical profession, is to weaken the sense of identity of aesthetic practitioners. This article examines the reasons for the growth in patient numbers, despite the low level of acceptance, and shows ways in which identification with the field of aesthetic medicine can be enhanced.